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A oportunidade STRATEGIC/CREATIVE PLANNER (v1418209) não está mais disponível no VAGAS.com.br.

BACKGROUND

Our company is a global marketing agency. We are a unique fusion of experienced marketeers and innovative dealmakers whose skills combine to create, manage and deliver magical marketing & incentives campaigns to help our clients achieve their business goals.

We are evolving our strategic and creative capacity, in order to a) sell more efficiently; b) sell more services to clients.

STRATEGIC/CREATIVE PLANNER (v1418209)

  • Código da vaga: v1418209
  • Nível hierárquico: Sênior
  • Local: São Paulo / SP / BR
  • Quantidade de vagas: 1
  • Data de expiração: 09 de Novembro de 2016
ROLE DESCRIPTION
We are seeking for a Strategic/Creative Planning concentrating on the core areas of:

• Information gathering (do we have enough to go on?)
• Insight generation
• Creative briefing
• Creative liaison throughout process
• Proposal writing
• Evaluation

CORE DELIVERABLES
1. Establish a culture of research-led consumer insight that informs a directional creative brief (already underway)
2. Establish a culture of evaluation: guide clients on what to measure, ensure it gets measured (already underway)
3. Establish best practice process throughout the Brazilian business, from client brief to pitch / presentation
4. Create the tools (briefs, templates, examples) that make this easy
5. Speak “client language”, positioning us as a credible strategic partner – attending client meetings, developing long-term client relationships
6. Work closely with BD teams to keep focus throughout our business
7. Demonstrate effect on bottom line: be aware of own contribution to ROI!
8. To be able to work on late and incomplete briefings.
9. To be creative

REPORTING LINES AND INTERDEPENDENCIES
The role reports to Creative Director

EXPERIENCE & ATTITUDES
A Strategic/Creative Planner is the bridge between our Client, Consumer and Creative. As such he or she needs excellent people skills, sound business judgment and immediately credible experience.

ESSENTIAL EXPERIENCE
Has solid experience working as a strategic/creative planner in BTL and ATL agencies; Has experience in research or similar in the world of integrated marketing. Excellent written Portuguese. Understands brands.

ESSENTIAL CHARACTER TRAITS
• Curious about everything – especially people and brands
• Active in all media, hungry for new things, excited about living
• Doesn’t trust assumptions
• Develops hunches, follows them, proves them
• Commercially astute
• Pragmatic & adaptable
• Not precious
• Understands that their role is to help us sell what makes us money – not to steer us down a purist path for the sake of it.
• Can help close a sale!

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