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Reckitt Benckiser (RB)

RB é uma história de sucesso global: líder mundial nos segmentos globais de limpeza doméstica, cuidados pessoais e com a saúde. Nossos produtos são vendidos em aproximadamente 200 países. Contamos com escritórios e fábricas em mais de 60 países.

Nosso sucesso é liderado por nossas power brands, marcas fortes e globais como Vanish, Harpic, Veet e AirWick. É através de marcas como essas que nos tornamos a nº 1 nesse grande mercado em que competimos. Contamos ainda com um forte portfólio de marcas locais como Veja, SBP e Poliflor. Nossas pessoas garantem nosso sucesso – cerca de 32 mil talentos em todo o mundo, trabalhando por um mesmo objetivo. Nossa proposta é simples – as maiores, melhores e mais competitivas oportunidades para o desenvolvimento de uma carreira de sucesso.

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Gerente de Consumer Insights (v1411641)

  • Código da vaga: v1411641
  • Nível hierárquico: Gerência
  • Local: São Paulo / BR
  • Quantidade de vagas: 1
  • Data de expiração: 26 de Outubro de 2016
•Visibly contribute to drive LATAM business topline and share growth. Leading work to generate actionable powerful insights and influencing decisions to act on them to drive growth.
•Focus of this role is on brand activation/commercialization. Understanding business objectives at regional and country levels, in order to develop, manage and analyze learning plans to best meet them. Develop effective go-to-market actions, make execution bigger and more successful, drive penetration growth by tackling trial barriers and grow share against brand opportunities.
•Develop a deep understanding of consumers in the countries of LATAM across categories, and be a Consumer Voice & Advocate in the region.
•Learning Plans: Leverage global standard and consistent methodologies in partnership with global external partners (BASES, Millward Brown, IPSOS, TNS, IMS), and identify appropriate learning plans to meet the regional business needs.
•Continuous Research LATAM: plan and manage the regional CMI Continuous Research contracts and Service Level, aligning it with the team’s needs and business requirements.
•Supplier management: develop strong relationships with global and regional external research suppliers to ensure superior service and quality.
•Build Strategic Partnerships: develop strong partnerships with media agencies and digital suppliers (Facebook, Twitter, Instagram etc) CMI teams, to guarantee optimal usage of co-created learnings and KPIs measurement on media/digital.
•CMI team: develop and build strong relationships within CMI, with CMI managers from DvM and other regions, CDO within RB.

Required skills:

•Strong background on most usual syndicated research tools (Nielsen, IMS Health, Kantar World Panel, IPSOS Brand Activation Tracking), including advanced analysis and cross-source analysis.
•Experience with activation/execution adhoc research methodologies (Marketing Mix Modelling – MMM/MMx; Price Elasticity; Price & Promo; Shopper Understanding; Assortment etc).
•Strong ability to combine strategic thinking and analytical view, to identify opportunities and build consistent recommendations from multiple information sources.
•Previous knowledge on digital metrics and main online media formats (OLV, Display, Search etc).
•Ability to define, prioritize and setup research projects with very clear action standards based on main business questions.
•Intermediate statistics and advanced Excel skills (ability to build mathematical models through growth predictions based on multivariable scenarios).
•Experience on project management (budget, scope, deadlines and workflow governance), with multiple teams/suppliers.
•Fluent English.



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